Rose Enterprises Chemical Industry stands as a pillar of quality and trust in Pakistan's cleaning
sector, with a legacy dating back to 1982. Founded by the late Major Aftab Iqbal Chaudhry, a true
visionary leader, the company was built on a powerful mission: to introduce high-quality household
cleaning detergents for daily use in Pakistan. From the very beginning, Major Chaudhry's philosophy
ensured there was no margin for sub-standard materials, committing to excellence at every stage—from
sourcing raw materials and packaging to the final product that reaches our customers.
To guarantee this uncompromising quality, Rose Enterprises partnered with SurfaChem UK Leeds for
formulations and raw materials, embedding international standards into locally manufactured
products. This dedication to superior quality at friendly prices was met with an overwhelming
response from the nation. What started as a visionary idea quickly flourished, leading to a
nationwide expansion. Today, our products are available across Pakistan through a vast distribution
network, gracing the shelves of leading superstores, CSDs, and wholesale markets in every city.
Driven by our founder's initial spirit, we continue to be your "Sarey Ghar ki Safai ka 1
STOP SOLUTION" (One-Stop Solution for All Your Home's Cleaning Needs). We are proud to
not only serve Pakistani households but also to contribute to the economy of our motherland. As we
move forward, we remain steadfast in our commitment to the principles that defined our beginning:
quality, affordability, and service to the nation.
